• by Amy Corr  @MediaPostOTL, October 29, 2014

Last season, the Los Angeles Clippers faced drama both on and off the court. With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name launched nationally during the NBA 2014-2015 season opener doubleheader games. The black-and-white ad shows players succeeding on the court, coaches and players rallying in the locker room, fans awaiting the start of a game and a voiceover that describes the Clippers 2.0: "We are harder, battle-tested. We are relentless. We've walked through fire and come out on the other side," says the voice. See it here, created by RPA. The Clippers start the season on Oct. 30 against the Oklahoma City Thunder.