Emirates Airlines has opted not to renew its lucrative sponsorship deal with FIFA just months after it was one of several sponsors who voiced concerns over the latest corruption charges
against the organisation tarnishing their brands. The company has become the first sponsor to walk away from football’s governing body in the wake of fresh corruption
allegations against the Qatar World Cup bid. Emirates claims its reason for backing out of the deal was due to unfavourable contractual terms.
Read the whole story at Marketing Week »
