Paid Search Ranks As Highest Media Among SMB High Spenders
- by Laurie Sullivan @lauriesullivan, November 5, 2014
On average, small and medium-sized businesses that are "Plus Spenders" invest nearly $79,000 annually in advertising and promotions, according to numbers released
Wednesday.
In BIA/Kelsey's most recent SMB survey, 60.6% of higher-spending small and medium-sized businesses, which the analyst firm calls "SMB Plus Spenders," ranked paid search engine advertising and marketing as …
This certainly comes as no surprise to me. Over the course of my career, I have set up search accounts with hundreds of small and medium sized businesses. Paid Search quickly becomes their "go to" marketing tactic. Its easy to understand, they know they can crank it up when needed and they can see the results.