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Starbucks And Asda Roll Out Location-Based Mobile Ad Campaigns To Drive Footfall
- Marketing, Wednesday, December 3, 2014 6:54 AM
Both retailers have been running campaigns with geotargeting network xAd, claiming an uplift in store visits. The xAd network tracks consumers’ device IDs and locations, using that information to deliver precisely targeted advertising. Asda and Starbucks ran an initial set of campaigns to raise brand and product awareness, with both claiming improved footfall when trialling the ad format. Rather than measuring click-through rates on mobile banner ads, xAd measures what it calls "store visitation lift".
