Nissan Rogue
has launched a TV spot where the scariest component is the imagination of a young boy. In the ad, which promotes Rogue's advanced safety features, a child with a vivid
imagination sees danger out of every window. A fallen tree branch becomes a snarling tree, a car passing the Rogue becomes a hungry bear and a vehicle hauling a boat turns into a pirate ship firing
cannons in the ocean. The family arrives home safely, with the young boy adorably waving goodnight to the Rogue. "The only thing left to fear is your imagination," closes the ad, seen here, and created by TBWA\Chiat\Day LA.
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