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EBay Experiments With Programmatic-Only Service

  • The Drum, Tuesday, December 9, 2014 7:49 AM

Online marketplace eBay is to run an ad trading experiment next year which will see it cease all regular ad deals to focus solely on programmatically traded campaigns for one week. The e-commerce site will kick-start the experiment in the UK in the third week of February 2015, having struck tie-ups with brands including O2. Speaking to The Drum, eBay’s head of advertising Phuong Nguyen said the company is in the midst of conversations with numerous other agencies and clients, the names of which it will look to reveal at a later date.

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