• by Amy Corr  @MediaPostOTL, December 10, 2014

Las Vegas launched a pair of "What happens here, stays here" ads called "Transformation," shot from a man and woman's perspectives as they encounter one other in their different Vegas personas. Because that is what you do in Vegas. Be yourself and 10 other people. The fun begins poolside with a girl checking out a cute guy. In the following frames, the woman's looks change significantly; you would hardly recognize her. The spot ends with her at an Imagine Dragons concert, sitting down next to a cute guy... the one from the pool. See it here. The next ad shows the same scenario, except the guy changes his look. "Be yourself or anyone else..." closes the ad, seen here. Imagine Dragons is from Las Vegas and offered up their latest song, "I Bet My Life," and themselves, for use in the ads. R&R Partners created the campaign.