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BA Puts Split Marketing Team At Centre Of New Strategy

British Airways’ recent marketing restructure will put marketing at the centre of its strategy as it attempts to keep up with the emerging trend, which sees marketers partnering with commercial teams as well as focusing on the consumer. BA announced on Tuesday that it would split its marketing team One will reflect brand and customer proposition in the commercial department while driving profitability, as the other focuses on customer experience.

Read the whole story at Marketing Week »

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