Nationwide, which has been having all kinds of fun letting football great Peyton Manning hum its jingle off key, is banging the drum for a new flavor of funny: A teaser for its Super Bowl spot stars the inimitable Mindy Kaling, who gets to pretend she’s invisible. In addition to hoping it will spark a social storm with an #InvisibleMindy hashtag, it has also released outtakes and behind-the-scenes footage. Kaling helped develop the 45-second spot; McKinney is the ad agency.
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