Twitter has announced that with the lead-up to the general election it will allow political parties to target specific postcodes for local campaigning. For the first time
Twitter will provide advertisers the ability to use its geo-targeting product, which allows ads to be targeted to individual postcodes and local constituencies. The product has been launched with a
view to giving political parties the opportunity to campaign more effectively in the lead up to the general election, according to a Twitter blog post.
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