• by Joe Mandese  @mp_joemandese, February 23, 2015

Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology.

Davidsen, who will oversee all of Rentrak’s political accounts, previously was director of integration and media targeting for Obama for America’s 2012 campaign, where she developed a political media optimization system code-named “The Optimizer.”

Prior to that, she worked at at Navic Networks, which developed code for set-top boxes to capture and record live and time-shifted viewership history.