PepsiCo is using LinkedIn to run a video contest to build awareness among college students of the company's content marketing job opportunities, and gather ideas in the process.
To enter, U.S. college and university students can create a short video, by March 3, that pitches an innovative concept for using technology and short-form video content to link a PepsiCo brand to up-and-coming musicians (no specific musician or band names or third-party music allowed).
The grand prize winner will get an opportunity to meet with PepsiCo's CMO of global consumer engagement, Frank Cooper III, and a summer internship at the in-house New York City content studio that produces short-form video content for the digital marketing department. Finalists will get a year's upgrade to a premium LinkedIn Job Seeker account and a PepsiCo gift basket.
PepsiCo judges will select nine finalist videos, and post them on a dedicated site; consumer voting on that site between March 18 and 31 will determine the winner.
The contest is a collaboration among PepsiCo's corporate communications and talent acquisitions units and LinkedIn.
A LinkedIn account is required to enter or to vote (entrants must give permission for Meeting of the Minds to access their LinkedIn profiles, email address and contact info), and as usual in such contests, PepsiCo assumes the rights to all submissions.
In addition, during the contest, a special site on PepsiCo’s LinkedIn page will feature information on branded content, PepsiCo’s content marketing efforts, and future plans for the company’s content studio, as well as job-seeking advice.