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Samsung Runs Record-Breaking GBP45m Galaxy S6 Campaign

Samsung is launching a record-breaking £45m marketing barrage to support its new Galaxy S6 smartphone. The figure, disclosed by industry sources, is the largest ever for a mobile phone launch. Samsung is spending heavily across all traditional and new media marketing channels, but is understood to be especially targeting the mass audiences provided by television and high-profile outdoor advertising sites. The Galaxy S6 is already being heavily promoted on the digital billboards on the London Underground network.

Read the whole story at The Telegraph »

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