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Channel 4 Launches All 4 On Monday With O2 Priority Access

O2 customers are being offered early access to ten Channel 4 series as part of the relaunch of the broadcaster’s video-on-demand platform as All 4. The offer, open to customers who sign up to O2’s Priority loyalty scheme, is part of a multi-platform sponsorship deal which means O2 branding will appear across All 4 and in pre-roll ads throughout 2015. Channel 4 says All 4, which replaces the 4oD brand and goes live on Monday, is designed to move beyond long-form content into short video, interactive games and social media feeds.

Read the whole story at The Guardian »

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