Last year, Trading Technologies, a high-performance trading software, a la Michael Lewis' The Flash Boys, worked with Ogilvy & Mather (O&M) to refresh its brand and generate awareness about its services.
With its spruced up brand identity in place, Trading Technologies is now turning to VSA Partners as its new digital AOR to activate their brand in the digital space and increase their user base. VSA Partners will handle brand strategy, web development and design, digital marketing and events.
VSA’s first task will be building a new website to support Trading Technologies’ new professional derivatives trading platform, TT. This new platform, built on a the software-as-a-service (SaaS) framework, allows traders to access the trading system from virtually any internet-connected device.
“The introduction of TT is a pivotal time for Trading Technologies. We have an opportunity to disrupt the industry by changing the way traders access the markets, and we must be focused on making sure our service offerings, digital presence and user experience remain best in class,” says Brian Mehta, CMO at Trading Technologies. “We selected VSA Partners because they have a long history in creating compelling and well-designed brand experiences.”
With offices in Chicago, New York, and Detroit, VSA Partners roster of clients include Harley-Davidson, Nike, Target, IBM, and Kraft Foods.