Outlandish Reasons To Join The YMCA

ymcaJonathan Nowak directed a trio of amusing ads for the Greater Twin Cities YMCA. Three extreme, and highly unlikely, scenarios play out with the main character able to trump evil, thanks to a YMCA membership. Telling fictional scary stories around a campfire gets real for a father and son when Cyclops appears. The boy is able to climb a tree to safety, while dad is left hanging, unable to pull himself up. Cyclops prefers a challenge. See it here. A hike turns scary for a group of friends when a black bear starts chasing them. One woman runs fast and far away, even smiling a bit when she hears the sound of someone screaming. Watch it here. The final ad show a man wearing cement shoes being pushed off a bridge. He's in such great shape that he's able to swim to safety above the fishes. See it here. Each spot ends with the tagline: "Another Reason Y." Preston Kelly created the campaign.

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