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Mondelez To Offer 'Buy Now' Button On Cadbury Ads

Mondelez International has signed an agreement with online purchase specialists ChannelSight that will let consumers easily buy brands such as Cadbury via ads, product pages, social media, video and CRM campaigns. Over the course of the next several months, Mondelez will add a ‘Buy Now’ button to owned, earned and paid media platforms, linking its marketing activity to more than 130 retailers in 25 of its global markets.

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