Around the Net
SC Johnson Switches $600m Global Media Buying Account From WPP To PHD
- Campaign, Friday, May 15, 2015 6:59 AM
The decision comes five months after the consumer packaged goods company shifted its media planning business to PHD from WPP’s Maxus. The media-buying account had previously been split between the two agencies, with Maxus taking the lead and PHD handling digital. The US claims about $300 million of SC Johnson’s annual global ad spending.
