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Very.co.uk Runs Location And Weather-Based Mobile Campaign
- Marketing, Tuesday, June 2, 2015 6:34 AM
Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based on the weather. The campaign -- which was created by agency Somo and ran over the weekend -- recognises users' precise locations, accesses local weather data, and then deploys creative and messaging based on conditions. The dynamic ads target consumers with relevant products they can buy from Very.co.uk, such as sunglasses if it is hot and umbrellas if it is wet.
