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Heineken And Wieden+Kennedy Part Ways After Five Years
- Campaign, Tuesday, June 16, 2015 6:57 AM
The brewing giant has worked with Wieden+Kennedy since 2010. The agency’s Amsterdam, New York and Shanghai offices all created work for the Heineken brand, while Amsterdam handled the global creative account for Desperados. Instead, the global work will be handled by Publicis Worldwide, while local work will be produced by a mix of local agencies. Jan Derck van Karnebeek, the chief commercial officer at Heineken, said: "After five years this is a good time to go our separate ways."
