Around the Net
Wimbledon Serves Up Love For Beacons And Snapchat But Double Faults Periscope
- The Drum, Friday, June 19, 2015 8:28 AM
Wimbledon has ramped up its digital strategy and is experimenting with a raft of new technology including Snapchat and iBeacons in a bid to engage with those unable to attend the 13-day tournament as well those fortunate enough to get tickets. However, amid the rise of live streaming social tools Wimbledon’s digital boss Alexandra Willis has revealed that spectators will be strongly discouraged from using apps such as Periscope.
