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Four In Ten UK Internet Users Are Blocking Ads

  • The Drum, Monday, June 22, 2015 9:23 AM

Four in ten (39 per cent) of UK Internet users use ad-blocking technology to curb the number of promotions they see while browsing as they become increasingly dissatisfied with the types of ads on show, according to a new study. It’s not surprising then that many publishers are “abandoning the old models in favour of new ‘native’ advertising or sponsored content”, according to Reuters Digital News Report. Consumers are becoming more apathetic to online ads and increasingly searching for ways to screen them out of their experience.

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