Valspar launched a wonderful video, free of branding, that brings
color to the lives of people who are color blind. "Color for the Colorblind" interviews a group of color blind adults who candidly describe the things they wish they could see. Valspar partnered with
EnChroma, and the company created glasses that enables color-blind people to see the full spectrum of colors. It's so touching to see the adults see full color for the first time. One
man was able to see his child's colorful drawings and experience the beauty of a sunset. See it here. The glasses cost $400, but Valspar is giving away glasses to some folks who share their story at
ValsparColorForAll.com, using the hashtag #ColorForAll. Watch the video here, created by
FCB Chicago.
advertisement
advertisement