• by Amy Corr  @MediaPostOTL, July 8, 2015

Taco Bell is promoting its new Bacon Club Chalupa with a TV and social media campaign that shows the extreme side of the crazy bacon bandwagon.  In the TV spot, a teenage boy rides a mall escalator as "Mad World" plays in the background. He is surrounded by faux bacon products, like bacologne, bacon shoes and bacon clothes. When he reaches the top of the escalator, he is greeted by a Taco Bell stand where he can buy the bacon he can actually eat. See it here. In a series of online and social media videos, Taco Bell highlights fake bacon products that may be cute but won't satisfy your bacon cravings. Watch the 15-second videos to learn more about bacologne, bacon headphones (Beats by Bacon?), a bacon gaming chair, bacon hightops -- and my personal favorite, the bacon USB drive. Deutsch LA created the campaign.