Google’s secretive ‘Phantom 2’ algorithm update has seen its rankings favour sites with high-quality content that encourages users to engage early in the awareness and
consideration stages of their purchase journey. With Google’s ‘Phantom 2’ algorithm update – so-called because its effects on search results became apparent before
Google acknowledged its existence – the focus is now firmly on quality. ‘Content farms’ and sites bloating their pages with keywords will no longer perform as well.Read the whole story at Marketing Week »