The holiday company, which was recently sold for £2.4 billion, is speaking to agencies about its CRM requirements. The Database Group works with Center Parcs on data management. The holiday
company, which runs five sites in the UK, uses Brothers and Sisters as its retained creative agency. Last month, Canadian investment firm Brookfield Property Partners bought Center Parcs from
private equity company Blackstone, for GBP2.4 billion.
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