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AdBlock Plus Warns Industry To Deal With Ad Fraud Or See Blocking Spread To Mobile Devices

Marketers need to come to grips with growing mobile ad fraud if they want to prevent the popularity of ad blockers on desktop spreading to mobile, according to the the chief of operations at Adblock Plus, one of the most popular ad blockers on desktop. At the moment, a relatively small fraction of users block ads on mobile. But Ben Williams believes the growing issue of malicious apps hosted by Google's, Apple's and third-party app stores will drive up use of ad blockers on mobile, as users become concerned about their privacy.

Read the whole story at Marketing Magazine »

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