Binge Watchers Fickle, Abandon Series If They Can't Find An Episode

Seasoned TV binge-watchers watch, on average, around two shows at any given time, have little patience for video snafus and use their computers -- more than other devices -- to access TV binge programming.

A study from Conviva says 22% focus on three series for binge consumption; 24% on two series, and 41% on one show. The research came from recent data on 750 binge watchers.

They can also be fickle: If those binge-watchers can’t find an episode, they will just move on to another series -- and perhaps abandoned a TV series.

The survey says 42% will start another TV series and 25% will look somewhere else for the episode; while 22% will wait for an episode to become available.

And there’s even more impatience. If there is a “shoddy experience,” 33% of those surveyed will abandon their effort after 30 seconds; with 43% leaving between one and four minutes of waiting.

Binge-watchers' favorite device is the computer. Some 60% says it’s the device they used. Regular pay TV comes in at 37% with connected (Roku, Apple TV, smart TV, for example), at 36%. The tablet is next at 32%. One in four will watch in smartphones, and the same percentage applies with those using game consoles.



2 comments about "Binge Watchers Fickle, Abandon Series If They Can't Find An Episode".
Check to receive email when comments are posted.
  1. Mark Van Patten from Retired, August 10, 2015 at 12:30 p.m.

    HBOGo has to be the least-friendly to binge watch. Left Game of Thrones (!) Started Boardwalk Empire, doubt that I'll last more than a couple seasons. Just too many clicks to binge.

  2. Chuck Lantz from, network, August 11, 2015 at 2:39 a.m.

    I agree with Mark Van Patten, and with the gist of the article. If I can't find the episode I want to watch, in a reasonable amount of time and with little effort, I am gone.  Does this make me fickle and impatient?  Let me put it to you this way, ... which is the way everyone involved in providing such content should understand; ... if I was in a theater watching a movie, and there was a long gap every 30 minutes, or if 30 minutes was missing, how long before everyone walks out? 

    There is no difference between that experience and the experience of not being able to seamlessly move from one episode to the next in a series. To me, this is such an incredibly simple concept that it boggles the mind to think that those "in charge" don't grasp it.

    Keep it simple, stupid.

Next story loading loading..