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Apple To Move Mobile Marketing From Acquisition To Retention With iOS 9

  • Marketing, Tuesday, September 1, 2015 9:02 AM

Apple is expected to release the next version of its mobile operating system, iOS 9, this month, with a beta version enabling ad-blocking and deep linking in apps. Both suggest Apple is prioritising user retention over user acquisition on mobile. Deep linking will allow iPhone users to search for content inside apps, like documents from Microsoft’s OneDrive, recipes or events from calendar apps.  Deep linking is the ability to link to specific sections inside an app – like a Google for your installed apps.

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