Around the Net
Black Cabs To Get Beacon Technology
- The Drum, Tuesday, September 8, 2015 6:14 AM
Advertisers will be able to reach smartphone users in the backseat of London's iconic black cabs using beacon technology, by way of a recently struck deal between taxi advertising outfit Ubiquitous and Proxama, a company that specialises in ad ops using near field technologies. The deal between the pair will see beacon technology installed in up to 4,000 cabs across the capital plus other major cities across the UK including Glasgow and Manchester. The rollout is set to begin before the end of the year.
