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Programmatic Platform Scoota Backed By Innocent Founders In GBP3.7m Funding Round

Ad technology company Scoota (formerly Rockabox) has raised £3.7m from the founders of Innocent, alongside high-profile adland bosses, in a landmark deal that suggests advertisers are moving away from standard “click on me” online ads toward immersive, so-called “rich media” content. The company has developed a platform that allows rich media ads to be placed easily across a wide range of publishers worldwide, overcoming significant technical challenges.

Read the whole story at The Telegraph »

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