NBCUniversal’s Fluency Productions is helping Samsung and Toyota reach U.S. Hispanic millennial audiences through product
integrations and related promotional support for its new feature film, the sci-fi thriller “Reversion,” the companies announced this week.
The
English-language movie -- a sequel to Fluency’s earlier “ISA” -- is set to debut on October 9 in Los Angeles, New York, and Chicago, followed by a wider national release.
The
movie will also air on Syfy, Telemundo, and NBC Universo, with availability via mobile, Web, and video-on-demand channels.
Samsung and Toyota products both play
central parts in the film’s plot, with Samsung smartphones and tablets integrated in scenes throughout the movie and Toyota’s 2015 Camry and Highlander featuring prominently in some of its
more suspenseful situations.
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In addition to its product integrations, Samsung is sponsoring exclusive original video content, including digital shorts on
Telemundo.com; the shorts will be targeted to audiences across NBCU’s properties by NBCU Hispanics Plus, its targeting service.
Toyota has developed custom
video content featuring “Reversion” star Jeanette Samano about her role in the movie, her life as an actress and her Hispanic heritage. The Toyota content will be featured on a dedicated
Fandango Cine page on Telemundo.com, as well as Fandango Cine’s Facebook page.
Toyota is also hosting the premiere in Los Angeles.
Based in Los
Angeles, NBCU’s Fluency launched in 2013 with the mission of creating content for multicultural audiences with crossover appeal, capitalizing on the fact that many millennial Hispanics prefer
English for some of their media consumption.