NEW! Honda Tells Company History Using Stop-Motion Paper-Flipping

Honda launched an incredible two-minute commercial, "Paper," on Sept. 20 during Sunday NFL on CBS. A feat that took months to create, the ad tells the evolution of Honda's engines through an elaborate paper-flipping sequence. "Paper" consists of thousands of hand-drawn and colored illustrations from multiple artists that were stitched together to create a seamless journey. These paper dreams begin with founder Soichiro Honda's use of a radio generator to power his wife's bicycle. The story continues with Honda's development of motorcycles' outboard motors and the first CVCC vehicle. I loved the stroll down memory lane when older models of the Civic and Accord were shown, followed by the 2016 Pilot, Indy racecars and jet engines. "You never know where a dream will lead you," closes the ad, seen here. In the coming weeks, people who watch the ad on YouTube will be prompted to visit an interactive version highlighting each product shown. Clicking a product will trigger a pop-up, allowing users to see the real product, and explore its history and significance to Honda. Watch a making-of-the-ad video here. RPA created the campaign, shot by PES.
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