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H&M Unveils Beckham Ad Trailer With American Comedian Kevin Hart

  • Campaign, Wednesday, September 23, 2015 7:44 AM

H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart. In the 30-second ad, Beckham receives a phone call from his agent who tells him that Hart wants to come to stay with him to prepare for the part of Beckham in I Beckham, a fictional movie about the former footballer’s life. A longer version of the film will launch online on 28 September. The global campaign will extend to TV and cinema on 30 September.

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