Pedigree Launches Powerful Ad Highlighting Dogs' Unconditional Love

by Amy Corr @MediaPostOTL, September 23, 2015

Dogs really bring out the best in people. Check out "The Walk," an online ad for Pedigree. The black-and-white video begins with an older man taking his dog for a walk. The man walks his neighborhood with a scowl on his face and doesn't look like one for conversation. As he crosses a street, he encounters a teenage boy walking his dog. The pair might have little in common but on this day, they are brought together when their dogs greet each other. The two men smile, make small talk, and continue on their walks. The video ends with each dog eating a bowl of Pedigree dog food. See it here, created by BBDO New York and directed by Lance Accord.

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