Breathing life into their mobile-first entertainment platform, Verizon and AOL have secured an exclusive ad sales partnership with Publicis. Financial terms of the deal are not being disclosed, but the pact is reportedly worth upwards of $50 million.
Per the deal, Publicis’ agencies and brand partners get exclusive ad inventory on the millennial-focused platform for three months, beginning in the fourth quarter of the year. On a non-exclusive basis, the agreement extends through the third quarter of next year.
The announcement was made at AOL’s Future Front event in New York City this week, which kicked off Advertising Week.
John Nitti, Chief Investment Officer for ZenithOptimedia, is credited with helping to secure the agreement for Publicis. “There is a significant opportunity that sits at the intersection of mobile, video and millennials,” Nitti said.
Go90 is expected to officially launch this week and features short-form content from the National Football League, Comedy Central, and a bunch of smaller Web-based content creators.
Publicis has a longstanding relationship with AOL, but this latest effort has distinctly mobile flavor.
The deal invites Publicis’ agencies and brands to develop mobile-first initiatives, do new data segmenting, and beginning in the first quarter of 2016, gain early access to Verizon and AOL data management platform targeting.
A mobile-first entertainment platform for creators, consumers and brands, AOL and Verizon are billing go90 as the ultimate solution for engaging viewers in a large and fragmented video ecosystem.
Go90 is powered by a combination of AOL and Verizon’s portfolio of content brands, advertising and technology.
After being acquired by Verizon for $4.4 billion, earlier this year, it became AOL’s responsibility to sell advertising on go90.