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Trinity Mirror Considering Blocking The Ad Blockers

Britain's biggest regional and local newspaper group, Trinity Mirror, is exploring a plan to stop readers using ad-blocking software on their iPhones or iPads from accessing its Web sites. The move, confirmed to the "Times" by sources at the company, is a sign of the threat the apps represent to publishing groups that rely on advertising because they give away their content free. The popularity of ad-blockers exploded last month after Apple allowed mobile customers to download the software for the first time.

Read the whole story at The Times »

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