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IAB UK Quells Ad-Blocking Fears With Strong Growth Figures

  • The Drum, Thursday, October 8, 2015 6:47 AM
Digital advertising spend hit GBP4bn in the UK during the first half of the year -- representing a 13.4% rise, according to IAB figures -- with the trade body highlighting how display ad spend rocketed by over a quarter (27.5%) during the period, despite the media furor over ad blocking. The IAB is keen to trumpet the fact that display ad spend grew at more than twice the overall digital rate (27.5% ) to hit GBP1.31bn, representing almost a third (33%) of all money spent on Internet advertising.

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