• by Amy Corr , October 14, 2015

Building on Nike Women's global "Better For It" platform, Nike Russia launched a campaign that celebrates the "Real Girls of Moscow," a group of the country's top female athletes who are changing the way that women and sports are portrayed. In the first ad, we see a woman hold an extreme yoga pose for what seems like forever. It's beyond impressive. See it here. Next, there's a a trail runner who prefers her mud mask to come from nature, rather than a spa. Watch it here. The inner thoughts of a boxer come to life in the next video. Rather than being someone's trophy wife, she takes to the ring to earn her own trophy. See it here. Figure skaters fall hard, but they get back up, thinking of the ultimate goal: a gold medal. Watch it here. The final ad shows a ballerina who demands perfection from herself, so she keeps practicing. See it here. Wieden+Kennedy Amsterdam created the campaign.