• Marketing Week, Tuesday, October 20, 2015 8:20 AM

Mobile ad spend broke the GBP1bn barrier in the UK in the first half of the year -- the first time it has passed the milestone in a six-month period -- but concerns still remain over the quality of ads and the impact this could have on brand perceptions, according to the latest AA/Warc findings. The report found that mobile ad budgets grew by 52.1% year-on-year between January and the end of June to GBP1.079bn. The UK has the highest spend on mobile in Europe and the third-highest globally, after the US and China.

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