Around the Net
Man On The Moon Not Quite As Popular In Social As Monty The Penguin
- Marketing, Tuesday, November 10, 2015 6:57 AM
We Are Social research shows that conversation in the first three days of Man on the Moon dipped 9% on Twitter to around 137,000 mentions, down from 151,000 mentions for Monty the Penguin’s opening weekend in 2014. Even if Twitter users weren’t actively talking about the ad, they were interested in following the retailer. In the three days since the ad launched, it has garnered 13,200 extra followers, up from the 12,800 extra followers that joined after Monty the Penguin.
