The
Los Angeles Coalition for Water
Conservation launched a pair of ads that shed some humor on a serious situation: the drought situation in LA. The organization was founded by
McGann | Zhang, the agency
behind the debut ads. In "The Actress," a diva hires a landscaping crew to water her rock garden and stone wall. And she wants the work done for free in exchange for a few autographed headshots.
See it here. An aging rock star who surrounds himself with scantily clad younger women insists that his pool be emptied and refilled on a weekly basis.
Watch it here. "There's nothing glamorous about wasting water," closes both ads.
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