A record-breaking sponsorship deal with Adidas has made a significant financial impact on the club, but it’s not the only reason it’s doing so well. Commercially, the club operates differently from the rest of the Premier League. According to Deloitte’s 2015 Annual Review of Football Finance, commercial revenue accounts for just 27% of revenue for all Premier League clubs. For Manchester United, it is 50%. The club is making considerably more of its global profile, and its global and regional sponsorship portfolios.