comScore on Wednesday released its November 2015 U.S. Top 50 Digital Media Property based on data from the comScore Media Metrix Multi-Platform and Desktop Online Video ranking based on comScore Video Metrix. Desktop Search Engine results, based on data from the comScore qSearch services, were released last week.
Google sites ranked as the top multiplatform property with 247.1 million unique visitors across desktop and mobile -- up from 245 million in September 2015 -- while also ranking as the top desktop property with 203.8 million visitors, followed by Facebook at 219.3 million unique visitors. Yahoo sites was next with 202.5 million unique visitors, followed by Amazon sites with 193 million and Microsoft sites with 184 million rounded out the top five properties.
Google sites also led in explicit core searches during November with 63.9% of search queries conducted -- the same results as in September and October. Microsoft rose slightly in November 2015 with 20.9%, up from 20.8% in October. Yahoo sites held steady at 12.5% for the past two months, as did Ask with 1.7%.
In November 2015, about 197.5 million Americans watched online content videos via desktop computer, according to comScore's U.S. Desktop Online Video Rankings. Google Sites ranked as the top video content property with 175 million unique video views in November 2015, with Facebook following at nearly 91 million.
LiveRail ranked the No. 1 in video ad reach, serving ads to 48.2% of the total U.S. population in November. AOL came in second with 45%, followed by BrightRoll with 43%, Google sites with 33%, and SpotX Video Advertising with 30.5%.
Vevo topped the list of YouTube partner channels with 43.4 million viewers. UMG took the No. 2 spot with 42.2 million unique viewers, followed by Warner Music with 39.3 million, SonyBMG with 37.7 million and BroadbandTV with 28.1 million..