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Group M Partners With Fullscreen Network To Offer Influencer Targeting

  • The Drum, Wednesday, January 6, 2016 6:59 AM

WPP’s GroupM has teamed up with Fullscreen, a network of content creators that includes YouTube stars Grace Helbig and Andrea Russett, to launch an influencer marketing partnership that will provide clients with more opportunities to work with some of today’s most popular social media starlets. Called Playa, the partnership will serve clients across GroupM and WPP agencies and will be staffed by a team of influencer marketing specialists. 

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