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Adidas Appoints Hope&Glory To Boost UK Women's Fitness Division

  • The Drum, Friday, January 15, 2016 8:34 AM

Adidas has appointed Hope&Glory to help boost its UK running and women's fitness divisions. The London-based PR agency will have a dedicated team assigned to the Adidas running range which will look after the Boost brand and help establish the technology across its range of performance running shoes. With the sports giant's women division, Hope&Glory will initially focus on evolving the brand's #workit exercise campaign into the January fitness season and promoting its S/S16 ranges.

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