• by Amy Corr , February 1, 2016

Shock Top beer, an Anheuser-Busch brand, is launching its first Super Bowl ad starring comedian T.J. Miller trading barbs with the Shock Top mascot, a mohawked orange wearing sunglasses. Created by Anomaly Toronto, the Super Bowl spot will be 30 seconds; a 1:25 extended version, "Unfiltered Talk," was released and will be pared down for the big game. Sitting at a bar, Miller orders a Shock Top and within seconds, the abrasive Shock Top mascot, atop the beer tap, starts hassling Miller. The pair go tit for tap, insulting one another with lines like: "You look like you're about to get evicted from your parent's basement" and "Do you consider fresh-squeezed orange juice murder?" The mascot gets quite a few clever jabs in, even making Miller laugh a few times. "Live Live Unfiltered" closes the ad, seen here.