• The Drum, Tuesday, February 23, 2016 6:53 AM

Google is set to unveil its latest attribution tool geared toward helping advertisers link online advertising to in-store sales as part of its Mobile World Congress activity, where it also hopes to help media buyers better appreciate mobile as a brand-building media. Google Store Visits will help brands better attribute how their online advertising drives footfall using an anonymous set of
Google identifiers such as a Gmail address and more, whenever a shopper logs into an in-store WiFi network or joins a loyalty scheme.

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