• Adweek, Thursday, February 25, 2016 9:23 AM

Adweek reports on a panel discussion during Mobile World Congress focusing on consumer data. Stephen Deadman, Facebook's global deputy chief privacy officer, said data-based ads ought to be more than just a "tax" on consumers. Deadman said Facebook is trying to pursue ways of providing ads on a more relevant and curated basis.But despite efforts to make data collection more transparent, panelists noted that even if people care about their data, "they don't care enough to waste hours of time managing data or researching privacy agreements." Amazon's Web Services Chief for EMEA Antonio Alvarez said: "Nobody wants to spend a Sunday afternoon adjusting their data controls. People want to have control, people want to benefit from their data... But they don't want to turn themselves into data managers." Facebook's Deadman said that he launched thedatadriveneconomy.com when he joined the company more than a year ago; the site tries to help stakeholders improve their understanding of the role of data for consumers and companies.

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