Campbell Ewald is helping MilkPep get into the Olympic spirit with the "Built With Chocolate Milk" campaign featuring USA Team Swimming athletes, Tyler Clary and Jessica Hardy.
Looking to reach adult exercisers ages 18-49, with a "halo effect" to teen athletes 15 – 17, the concept will promote Chocolate Milk’s natural protein and how it can help push you and your body to the next level. The effort's tagline is "Built With Chocolate Milk.”
The integrated campaign includes TV, digital, print, and social media. The commercial will debut March 27th on ESPN, NBC Sports, and Outside TV. Digital will also go live on March 27th on CBS Sports, Turner Sports, Sports Illustrated, and ESPN. Print ads will be first on-sale April 19th in the May issues of Men’s Health and Women’s Health, and will also run in Sports Illustrated, ESPN, Shape, and Health. PR outreach will include a NY media tour with Jessica Hardy and head athletic trainer for the U.S. Olympic Swimming Team, Keenan Robinson.
"Authenticity is key for the ‘Built With Chocolate Milk’ campaign," says Sal Taibi, President, Campbell Ewald New York. "Tyler Clary and Jessica Hardy are authentic chocolate milk drinkers and have been drinking it for its natural protein and nutrient benefits ever since the beginning of their training.”
This is the second time that Chocolate Milk has partnered with USA Swimming as the “official recovery beverage” of USA Swimming. Team Chocolate Milk also consists of athletes from a variety of sports including, Cleveland Cavaliers basketball player Kevin Love, Ironman triathlete Craig "Crowie" Alexander, and US Women’s Soccer player Kelley O’Hara.
Campbell Ewald has been working with MilkPEP for over 20 years.